Email marketing is an effective marketing channel that many businesses utilize, yet many make many mistakes that negatively impact the effect of the marketing campaign. Businesses have the ability to reach more users and individuals through regular and innovative email campaigns that convince them their services are needed by each.
Discover 7 email marketing mistakes that are easily made:
1.Email address:
The first mistake that businesses make in an email campaign is using email addresses that are no reply. Individuals want the ability to reply to email campaigns, sending from no-reply@ emails is uninviting and unwelcome to any users.
Opening rates drop once users see a No-reply@ or DoNotReply@ email in their mail boxes. Adding extra contact information will increase the opening rate on any email marketing campaign. Reply buttons motivate readers to communicate and reach back to the company.
2.Mobile devices:
Readers are prone to open their emails on their mobile devices. Email marketing campaigns that do not optimize their mailer to all devices have a lower opening rate. The desktop is no longer the go-to device to open and to read emails on. Mobile devices have become the go-to device for any reader that is on the go.
Mobile friendly emails offer users the ability to view the emails on the go and from anywhere. Without the optimization, readers struggle to read and understand the email campaign. When text is too large or images pixelate, or they are warped to the side, readers avoid emails that do not optimize to their mobile devices.
3.One size fits all:
Each individual is different from anyone else. Target markets differ, by implementing email campaigns that are a one size fit all will not attract any customers. Segmenting target markets into interests and sending personalised content have a higher conversion rate.
Relevance is a key aspect that intrigues the users to open the emails. Each user has different challenges and need different solutions. Marketing campaign mistakes where organisations opt for one size fits all messages have a lower conversion and opening rate.
4.Complicated emails:
Relevant content that is personalised is needed, as well as a catchy and to the point call-to-actions. Overcomplicated emails that are over stuffed with information and content is a big mistake when it comes to email marketing campaigns.
Using complicated jargon filled language as well as utilizing one size fit’s all take on email campaigns, the conversion rate is low, and the spam rate is higher. Call to actions have the ability to convince users they require your product or solution. Get to the point, long emails are boring and unnecessary.
5.Unsubscribe link:
Subscribers change their minds after a few emails and campaigns. Subscribers want the option to unsubscribe to emails and notifications. A major email marketing mistake that businesses make is to hide unsubscribe links within text or have the word unsubscribe as a button.
Respecting the wishes of individuals is key, as once they unsubscribe it means they are no longer interested. Offering any individual the ability to unsubscribe clearly with a visible button offers them the ability to choose whether they want to continue receiving more information or to opt out.
6.Over-sending emails:
Nothing is more annoying than receiving as many unnecessary emails that do not interest you. Keeping individuals engaged and keep increasing website traffic is a priority yet over sending emails is unwanted for any individual.
Businesses are flagged as spam by individuals once they over send emails. Monitoring campaigns and the open rate of your emails offer you the ability to time the sending of emails to individuals without bombarding them with too many emails.
7.Timing:
Different time zones play a major role in any email campaign. Global organisations have to send email campaigns respectively to ensure accurate timing. A major email marketing campaign mistake is sending bulk emails to any time zone without consulting when the email will be received.
Office hours have been designated as proper sending times of email campaigns. There is a higher open rate in the morning, therefore sending email campaigns respectively at different times will result in higher conversion rates.
Email marketing plays a major role in the sales cycle for many organisations. There are countless mistakes that can affect the conversion and opening rate of any campaign. Avoid these mistakes to heighten the results of email marketing campaigns.
